Search

Digital Decoded: Understanding how online marketing works is key for small businesses

PUBLISHED: 12:51 18 September 2017 | UPDATED: 16:43 19 September 2017

Archant Digital Marketing masterclass. Jamie Brown speaking at the event. Picture : ANTONY KELLY

Archant Digital Marketing masterclass. Jamie Brown speaking at the event. Picture : ANTONY KELLY

archant 2017

Search engine optimisation (SEO), a process to make sure customers find your business online, is a key tool in a small business’s digital marketing arsenal.

Understanding the basics isn’t difficult and can help your business turn marketing spend into customers. This is the advice of the digital marketing specialist who will be leading three seminars from media group Archant on digital skills.

The Digital Decoded sessions in Canary Wharf and Rainham will seek to explain some key elements of digital marketing and how these can be deployed to attract consumers at different stages of the purchase process.

According to Jamie Brown, Archant’s regional digital manager, SEO is always a hot topic in the digital marking community.

Mr Brown said: “SEO is a big subject for us because it can effectively ‘activate’ both online and offline marketing.

“If you have an advert on television or radio, on a billboard, or in a newspaper, one of the first things anyone does is go online to find out more. If a company is not visible, their spending on other advertising is much less effective.

“We see businesses spending hundreds of pounds not always getting the returns they need because the vital connection, their online presence, is effectively missing.

“It is about being found when someone puts your name into Google, but also being found when someone looks for what you sell.”

Mr Brown, who will be leading the Digital Decoded sessions, said the theory behind SEO is more straightforward than some experts make it out to be.

“This session will explain the context of SEO and why we need it and give advice on how to do it.”

The seminars are targeted at SMEs keen become more digital-savvy in their advertising.

The sessions will take place on Wednesday, October 4 at Ceme Conference Centre, Marsh Way, Rainham, RM13 8EU and on Thursday, October 5 at the Raddisson Blu Canary Wharf, 5 Fairmont Avenue, Canary Wharf, London, E14 9JB.

Two sessions take place each day, at 8.15am and 11.30am.

To book your free place visit archanthub.co.uk/digitaldecoded

Related articles

Latest East London News Stories

I recently met with the new police officers the council is funding in the borough and discussed with them the steps being taken to tackle crime and anti-social behaviour across Tower Hamlets.

Yesterday, 10:53

The pioneer of the Race Relations Act is among leading figures in the education and legal professions addressing today’s diversity and leadership lecture and scholarship awards at the University of Law in Moorgate.

Yesterday, 08:00

Letters, contributions and comments sent in to the Advertiser this week.

Fri, 18:30

Meet the emergency team at the London Independent Hospital in Stepney Green who are on official standby for the World Taekwondo grand prix and World Para Taekwondo championships.

Fri, 17:17

A teenager drifting towards street crime after being expelled from his east London college has won second place in the ‘Young Builder of the Year’ awards at a Houses of Parliament ceremony.

Fri, 16:46

Wondering what the weather has in store for us this weekend? Watch our three-minute Met Office video forecast.

Fri, 16:15

There will be no TfL Rail services this weekend as engineers continue carrying out track and station improvement works to prepare the line for Crossrail.

Fri, 15:26

More that 7,300 households have been caught without a TV licence across east London in the past 12 months, according to latest figures.

Newsletter Sign Up

Sign up to receive our regular email newsletter

Most read news

Show Job Lists

Competitions

Having a brand new kitchen is something that lots of people want but can only dream of. Sadly keeping up to date and making our living spaces as nice as they can be is a costly and incredibly stressful business. Even a fresh coat of paint makes all the difference but isn’t easy or quick.

Who wouldn’t love the chance to go on a shopping spree. Imagine being able to walk into a shop and choose whatever your heart desires without having to worry about how much it costs.

Digital Edition

cover

Enjoy the
Docklands and East London Advertiser
e-edition today

Subscribe

Education and Training

cover

Read the
Education and Training
e-edition today

Read Now