If it’s not on your phone, you’re not coming in: Stepney venue deals a blow to ticket touts

PUBLISHED: 17:01 30 August 2018 | UPDATED: 17:01 30 August 2018



Thomas Alexander Photography

Troxy in Commercial Road, Stepney, started selling digital tickets on Thursday (August 30). The new tickets are now available only on mobile phones. The brains behind the decision say the move will stop people copying them resale.

Troxy general manager Tom Sutton-Roberts said: “As the world’s biggest mobile-only venue, we’re embracing innovative technology that favours fans and artists.”

Under the scheme, tickets bought from ticketing firm DICE get locked to a customer’s account and the firm’s technology stops anyone taking a screenshot and selling them on.

To get into an event at the Grade II-listed art deco venue punters just show their phones at the door. Anyone who needs to can send tickets to a friend or get a refund on a sold out ticket that goes to whoever is next on a waiting list.

The scheme is already being used at Islington Assembly Hall in Upper Street.

DICE’s UK boss Russ Tannen said: “We have to beat the touts. Troxy joining the DICE family is a big win for fans who won’t be seeing inflated prices.”

He added that teaming up with DICE was a new chapter in the history of the venue, opened as a cinema in 1933.

The FanFair Alliance, that campaigns against online ticket touting, estimates the value of the secondary ticketing market to be £1billion a year.

Its campaign mananger Adam Webb said: “This is another welcome step forward to ensure ticket resale works for fans and not touts.

“Recent legislative and regulatory changes are helping reshape the market, but some of the most exciting developments will involve adoption of new technology that improves the gig-going experience.”

The government announced in July touts will face unlimited fines if caught using computer software – known as bots – to bulk-buy tickets.

Digital and creative industries minister Margot James said: “Fans deserve the chance to see their favourite artists at a fair price. Too often they have been priced out of the market due to unscrupulous touts buying up huge batches of tickets and selling them on at ridiculous prices.”

For more on its campaigning visit

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