Rob turns sweaty music venue back into old East End boozer
PUBLISHED: 13:40 03 April 2008 | UPDATED: 13:09 05 October 2010
CLUB promoter Rob Hives has transformed a former sweaty music venue into a new pub with bounds of personality. He saw a golden opportunity with Bethnal Green's failing gig venue Pleasure Unit. His 'Star of Bethnal Green' threw open its doors on Tuesday
By Victoria Huntley
CLUB promoter Rob Hives has transformed a former sweaty music venue into a new pub with bounds of personality.
He saw a golden opportunity with Bethnal Green's failing gig venue Pleasure Unit.
His 'Star of Bethnal Green' threw open its doors on Tuesday (April 1) as a good old local boozer with a difference.
"I want it to be a place that appeals to a wide range of people and reflects what a local pub should be, a place they can call their own," says Rob.
He reckons The Star in Bethnal Green-road is filling a gap in the East End's watering hole market, citing the venture as a good local pub for good local people, something not currently available on the patch, but popular in neighbouring Hackney, Dalston and Shoreditch.
It's a place for friends to relax and socialise and still have fun, he says.
Deep thought has been put into food and drink menus and the pub's décor, stripping it back to display old features like wood panels and fireplaces.
Musical programming is a key in this new offering, drawing on his bank of established and upcoming artists and promoters.
Weekly events on Wednesdays include Ali Love, Tayo, Hannah Holland, Elliot Eastwick's pub quiz night, the Trailer Trash gang and the Scruffy Bird crew.
The jukebox is 'presided over' by East End DJs with a mix of music from Indie and House to pop.
Upstairs, available for bookings for birthdays and private functions, are traditional pub favourites including live football on the box, darts and quiz nights.
The Star of Bethnal Green, 359 Bethnal Green-road (Tube: Bethnal Grn), has its own website: