THIS is what the new international media centre planned for the 2012 Olympics will look like. The artist’s impression of the centre planned at the north end of the Olympics Park near Hackney Wick, unveiled today (Friday) by the Games authority, has been sent to town planners for approval

THIS is what the new international media centre planned for the 2012 Olympics will look like.

The artist’s impression of the centre planned at the north end of the Olympics Park near Hackney Wick, unveiled today (Friday) by the Games authority, has been sent to town planners for approval.

The centre will cater for 20,000 broadcasters, photographers and journalists during the Games, communicating to an audience of four billion worldwide.

It includes 900,000sq ft of business space with the potential for thousands of new jobs as a legacy for East London after the Games.

London 2012 committee chairman Sebastian Coe said: “Billions of people around the world will rely on the centre to relay the stories of human endeavour on the field of play and capture the atmosphere of the Games. It will also be a high performance’ workspace as a legacy for East London afterwards.”

The planning application has been submitted to Hackney Council this week. The site has already been cleared with the contractor currently ready to start work.