The magical Christmas lights have been switched on at Poplar to light up this year’s “winter wonderland” in Chrisp Street Market for the 14th year running.
But Santa was given a helping hand this year for the first ever by "Mama Christmas", we can reveal.
An exclusive picture of Mr and Mrs Clause has been leaked to the East London Advertiser proving that women are now to moving into "the Santa business" exactly 100 year after they got the vote!
The couple were invited by Poplar Harca regeneration organisation who stage the annual winter wonderland festival.
"It was a brilliant idea having 'Mama Christmas' as well as Santa," Harca's chief executive Steve Stride said modestly.
"This year's 'Chrisp-mas' was the biggest we've ever had—my grandson loved it!"
The crowds cheered as the lever was pulled to switch on the Christmas tree and market lights.
The celebrations got as right singalong jumpstart from the mass choir of 200 children from five Poplar primary schools, Bygrove, Lansbury Lawrence, Mayflower, St Saviour's and Manorfield.
They were followed by the Poplar Singers community choir, then live acts by and Dave and Del with Christmas belters like Rockin' Around the Christmas Tree.
Coralie and Alayssa from Poplar's Spotlight youth service, got the crowds joining in with chart hits and Christmas tunes.
The market thronged with fun as 500 children queued to visit the two Santas' grotto and their elf workshop, then going on to join mum and dad skating on the ice rink.
Families took photos in the giant snow globe and made Christmas cards in the craft tent, while balloon modellers churned out Christmas hats for them.
Poplar's famous craft market was selling hand-made gifts created by east London artists and designers.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here