Videos of crowds queueing at supermarkets after a new energy drink hit the shelves are going viral online.
The drink, Prime, is now on sale at Aldi as part of an exclusive new deal.
Created by YouTube stars KSI and Logan Paul, it has so far only been available at Asda.
Asda had to limit customers to three bottles at a time when it went on sale in October.
There has been a frenzy of interest as children and their families got up early to snap up the drink.
This TikTok video shows queues outside an Aldi in East London.
@smokingsugar The queues at an Aldi in East London for Prime #prime #ksi #loganpaul #shop #aldi ♬ original sound - harri
The budget supermarket is reported to have placed similar restrictions at its stores, as this video taken at a Aldi in Lea Bridge Road, Leyton, shows.
Scenes in Aldi Lea Bridge road Leyton, staff unprepared for large crowd, people fighting only 1 bottle per customer blue raspberry or Lemon & Lime … total chaos @AldiUK @PrimeHydrate @KSI @LoganPaul pic.twitter.com/Cxh0DK9etM
— Clock.End.Tom (@Clock_End_Tom) December 29, 2022
Prime is marketed as a ‘hydration drink’ and not an energy drink, as it contains mostly water and coconut water with added vitamins and minerals but no added caffeine or sugar.
It comes in flavours including ice pop, blue raspberry, grape and lemon lime.
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