Around 100 firefighters are battling a huge blaze in Bow, which can be seen across east London.
London Fire Brigade has said 15 fire engines have been called to the fire at a business centre with flats above on Fairfield Road.
Several videos have been shared on social media, showing huge plumes of smoke coming from the building.
According to LFB, around half of the roof of the building, which has six floors, is alight.
Two of the brigade's 32m turntable ladders have been deployed as water towers to tackle the flames from height.
Massive fire at a business centre in Bow, Tower Hamlets in London, 100 firefighters battling the huge blaze. pic.twitter.com/7L1FJQp3LC
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At the height of the fire 122 calls were made to the brigade's 999 control centre alerting them to the blaze.
The brigade was called at 6.04pm and is still at the scene. Fire crews from Bethnal Green, Whitechapel, Homerton and surrounding fire stations are in attendance.
The cause of the fire is not known at this stage.
