A man has died after collapsing inside a betting shop in Shadwell. 

Police were alerted to a medical incident by London Ambulance Service on Sunday (October 29). 

A spokesperson for the Met Police said: "Police were called by the London Ambulance Service at around 15:30hrs on Sunday 29 October to reports that a man had collapsed and was not breathing in Ladbrokes, 6 Martha Street, E1 2ER.

"The ambulance service attended to the man but he sadly died. The death is not being dealt with as suspicious."

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It is unclear what caused the man to collapse. 

The London Ambulance Service has been contacted for comment.