Danish homeware brand Søstrene Grene to open in Canary Wharf

Danish lifestyle brand Søstrene Grene has announced it will open in Canary Wharf this summer, offering minimalist homeware, kitchen accessories, small furniture, soft furnishings, hobby supplies and seasonal decorations.

Søstrene Grene plans to open 100 UK stores by 2027 (Image: Søstrene Grene) Known for its focus on ‘hygge’—the Danish concept of cosy living—the retailer promises a calming, immersive shopping experience.

Mikkel Grene, chief executive and co-owner of Søstrene Grene, said: "We’re thrilled to open in Canary Wharf, a location that’s at the heart of London’s business scene.

"This new store further strengthens our commitment to expanding Søstrene Grene across the city.

"With its mix of work and leisure, Canary Wharf offers the ideal backdrop for our unique Scandinavian approach to retail, creating a space where customers can unwind and find inspiration amidst the hustle of city life."

The store will feature the brand’s labyrinth-style layout, warm lighting and classical music, creating what the company describes as a peaceful escape from the fast pace of city life.

Søstrene Grene is known for its focus on 'hygge' - the Danish concept of cosy living (Image: Søstrene Grene) Søstrene Grene operates more than 300 stores across 17 countries and has set a target of opening 100 new UK locations by 2027.

Norma Jacob and Richard Power, UK venture partners for the brand, manage stores in Northern Ireland, Wales, Scotland and the south of England.

Ms Jacob said: "We are excited to bring Søstrene Grene to Canary Wharf, a location that offers so much energy and potential.

"The new store will not only serve London’s business community but also introduce even more people to our commitment to affordable design that enhances everyday life.

"We’re proud to be part of the journey as we continue to expand Søstrene Grene’s reach across the UK."

Stuart Fyfe, managing director of retail, leisure and hospitality at Canary Wharf Group, welcomed the new addition.

The shop will feature the brand's labyrinth-style layout (Image: Søstrene Grene) Mr Fyfe said: "Søstrene Grene is a fantastic addition to the wharf, bringing its home décor and creative projects to the neighbourhood.

"We’ve created a fantastically vibrant mix of brands at the wharf catering to the needs of our workers, residents and visitors alike and in response, we’re continuing to see our footfall rise attracting customers from a wide catchment."