Ukrainian mum launches traditional embroidery business in east London

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When Natalia Motenko left Ukraine and settled in east London, she was not only rebuilding her life in a new country.

She was also carrying with her a centuries-old tradition that would later become the foundation of a new creative business.

Natalia, originally from Kakhovka in southern Ukraine, now lives on the Isle of Dogs, where she runs an embroidery brand rooted in centuries-old Ukrainian craftsmanship.

A former notary, her life changed dramatically after her daughter Adelina was diagnosed with Spinal Muscular Atrophy (SMA Type 1), prompting an international fundraising campaign that raised nearly $2 million for treatment.

Forced to leave Ukraine due to the war, Natalia and her family settled in east London, where she returned to her creative roots in dressmaking and garment construction.

One of her works (Image: Natalia Motenko)

She began exploring Ukrainian embroidery more deeply, focusing on traditional motifs, symbolism, and regional techniques. This journey led to the launch of Vyshyto Embroidery, her creative business blending ancestral heritage with modern design.

Her designs are developed and digitised, and brought to life on clothing, accessories, and home textiles. Her work has gained recognition in the UK, including at the British Quilt & Stitch Village competition.

Since moving to east London, she has showcased her embroidery at markets and community events, sparking interest in Ukrainian culture among diverse audiences.

She hopes Vyshyto can be part of that, offering people a chance to discover Ukrainian heritage while celebrating the value of handmade craft.

Through her embroidery, she wants to enrich the cultural life of her new home while preserving the symbols and stories of her homeland.

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