A fundraising campaign is inviting the public to support a good cause through daily exercise.
The 'Pelvic Appeal' has been launched by the Vagina Museum, encouraging the public to support their work through regular pelvic floor exercises—and donations to match.
For each set of exercises completed, people are asked to donate the equivalent amount to the museum.
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Holly Stratton, interim director of the Vagina Museum, said: "The Pelvic Appeal reflects brilliantly what we do best at the Vagina Museum!
"Shedding light on something that is a taboo but might be affecting your day-to-day life and sharing accurate, accessible information. Plus, we hope it gives you a laugh and builds community, all while seamlessly strengthening your pelvic floor!
"By taking part in this appeal, whether you do that by donating and doing your exercises, sharing your kegel face, learning something new about your anatomy, you’re supporting the only Vagina Museum in the world — enabling us to keep doing our essential work."
The Vagina Museum is the world’s first brick-and-mortar museum dedicated to vaginas, vulvas, and the gynaecological anatomy.
Pelvic floor exercises are recommended for all adults. They can improve core stability and support recovery after pregnancy and childbirth or prostate surgery.
A strong pelvic floor supports internal organs and helps with urinary and faecal continence, with people of all genders are encouraged to take part.
The Pelvic Appeal invites participants to complete as many sets of pelvic floor exercises as they like, and donate the equivalent amount to the museum. Participants can also seek sponsorship and turn their daily exercises into a summer fundraising challenge.
The Vagina Museum relies heavily on donations and public support. Money raised through the Pelvic Appeal will go towards exhibitions, educational programming, and events.
The campaign aims to keep inclusive, stigma-free information accessible to everyone.
The Vagina Museum describes itself as "the world’s first bricks and mortar museum dedicated to vaginas, vulvas and the gynaeological anatomy."
The Pelvic Appeal launched on July 16 and will continue until the end of August to mid-September. To get involved or make a donation, visit https://www.vaginamuseum.co.uk/fundraise.
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