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Ally had no idea what to do on Trafalgar Square’s 4th plinth

PUBLISHED: 08:01 30 July 2009 | UPDATED: 14:38 05 October 2010

Fourth Plinth-01.jpg
Pictured Ally Steel getting onto Trafalgar Square’s Fourth Plinth in support of the charity ‘Wellbeing of Women’ (WoW) after reading about the charity’s work. During her hour-long stint on the plinth, Ally will release 160 purple balloons into the air, each with a different fact about women’s health attached to it.  
London. UK.
29-07-09
Photographer: Jas Lehal
Staff ID: 608977
Thelondonpaper copyright

Fourth Plinth-01.jpg Pictured Ally Steel getting onto Trafalgar Square’s Fourth Plinth in support of the charity ‘Wellbeing of Women’ (WoW) after reading about the charity’s work. During her hour-long stint on the plinth, Ally will release 160 purple balloons into the air, each with a different fact about women’s health attached to it. London. UK. 29-07-09 Photographer: Jas Lehal Staff ID: 608977 Thelondonpaper copyright

Jas Lehal: Photographer London Paper

THE fourth plinth at Trafalgar Square was taken over for an hour by East London women’s campaigner Ally Steel—who had no idea what she would do up there. The 24-year-old from Kingsland Road in Shoreditch finally decided to use her 60 minutes of fame to release 160 balloons—each with a shock fact about women’s health attached

THE fourth plinth at Trafalgar Square was taken over for an hour by East London women's campaigner Ally Steel-who had no idea what she would do up there.

So the 24-year-old from Kingsland Road in Shoreditch finally decided to use her 60 minutes of fame between 7am and 8am yesterday (July 29) to release 160 balloons into the air-each with a shock fact about women’s health attached.

She wore a purple costume to support Wellbeing of Women’ after reading about the charity in a Sunday paper glossy mag.

“I found out I’d got a spot on the plinth a few weeks ago but had no idea what I'd do when I was up there,” she admitted.

STUNT

“I've always wanted to work for a women’s charity-so when I read about the fabulous work the charity does raising funds for research and improving women's health, I offered to help. And here I am!”

One-in-two women suffer a gynaecological condition at some point in their life, the charity points out.

It has been able to raise the profile on its work thanks to publicity stunts like Ally's on the plinth.

Salsa teacher Scott Cupit who runs swing’ dance classes at an East End pub has his 60 minutes on the plinth this-evening.

Applications can still be made online here for the remaining three draws for a spot on the fourth plinth.


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