Amazon and Magic Breakfast drop off books at St John’s Primary in Bethnal Green

Little Miss Princess hands out books donated by Amazon to St John's Primary. Picture; AMAZON

Little Miss Princess hands out books donated by Amazon to St John's Primary. Picture; AMAZON - Credit: Amazon

Two book characters called ‘Mr Bump’ and ‘Little Miss Princess’ turned up in east London to deliver a huge donation of books to Bethnal Green schoolchildren to inspire them to love reading.

Little Miss Princess hands out books donated by Amazon to St John's Primary. Picture; AMAZON

Little Miss Princess hands out books donated by Amazon to St John's Primary. Picture; AMAZON - Credit: Amazon

Employees at Amazon’s London offices and the Magic Breakfast children’s charity donated the books to St John’s Primary to encourage them to spend time reading and talking about books with their classmates.

“A love of books and enjoyment of reading encourages lifelong learning,” head teacher Sharon Taylor-Sezgin said.

“Our children are encouraged to have a little extra time to read and share books.”

Little Miss Princess hands out books donated by Amazon to St John's Primary. Picture; AMAZON

Little Miss Princess hands out books donated by Amazon to St John's Primary. Picture; AMAZON - Credit: Amazon

The school is one of the partners of Magic Breakfast charity, which provides free meals for vulnerable children up and down the country to make sure no child is too hungry to learn in class.


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The charity’s founder, Carmell McConnell, said: “We hope these books inspire more children at St John’s Primary to make reading a fundamental part of their lives.”

The donation was made at Amazon offices across London and given to ‘Mr Bump’ and ‘Little Miss Princess’ to drop off at the school in Peel Grove last week.

Little Miss Princess hands out books donated by Amazon to St John's Primary. Picture; AMAZON

Little Miss Princess hands out books donated by Amazon to St John's Primary. Picture; AMAZON - Credit: Amazon

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It was part of a Celebrate Reading project, in Amazon’s global book donation campaign called Global Free Library with 17,000 books donated for charities worldwide.

Amazon UK’s Dan Mucha said: “It is so important to inspire more people to read, especially those who don’t own books. Reading makes a difference to people’s lives.”

The aim is to inspire children everywhere to love books and help them dedicate time to reading.

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