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Amazon picks up tabs for Lawdale School's 'Magic Breakfast' club so pupils start the day with a meal

PUBLISHED: 14:00 20 November 2018

Making sure all children start the school day with a hot meal. Picture: Amazon

Making sure all children start the school day with a hot meal. Picture: Amazon

Amazon

Youngsters are starting the school day in Bethnal Green with a square meal paid for by a three-year funding deal from a parcel delivery depot.

Youngsters at Lawdale Junior start the day with a 'magic' breakfast. Picture: AmazonYoungsters at Lawdale Junior start the day with a 'magic' breakfast. Picture: Amazon

They tuck in to healthy cereals, boiled eggs, bagels and fruit juice at Lawdale Junior School’s ‘Magic Breakfast’ club paid for by staff at Amazon’s Bromley-by-Bow centre.

The online shopping giant is supporting the Magic Breakfast charity to run school breakfast clubs to make sure every child starts the day without being hungry.

Its depot staff gave £2,000 to the charity and looked in at the breakfast club this week to meet the youngsters and help dish up the grub.

“Children love the food and the extra time with their friends,” Lawdale’s headteacher Annette Rook said. “More children are able to concentrate and make progress with their learning.”

A smile on her face... the school day starts with classmates at Lawdale Junior's own breakfast club funded by Amazon's Bromley-by-Bow depot. Picture: AmazonA smile on her face... the school day starts with classmates at Lawdale Junior's own breakfast club funded by Amazon's Bromley-by-Bow depot. Picture: Amazon

The company’s support also pays for a specialist from the charity who works with the school to help improve breakfast provision.

Magic Breakfast’s chief executive Alex Cunningham said: “Not every child is able to have breakfast at home—so it’s our mission to run breakfast clubs in disadvantaged areas.”

Lawdale Junior is one of 77 schools getting Amazon funding out of 480 in Britain that run breakfast clubs. All children “should have equal opportunity in the classroom whatever their background”, the company believes. It has pledged to fund a million breakfasts during this school year.

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