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Bank staff make breakfast and sort out clothes for the homeless

PUBLISHED: 12:23 04 December 2008 | UPDATED: 13:51 05 October 2010

Volunteers help sort clothing for homeless at Whitechapel Mission

Volunteers help sort clothing for homeless at Whitechapel Mission

CHARITIES helping the homeless in London's East End and helping families in need with play facilities are getting time and cash' from one of Canary Wharf's big financial institutions. Staff at the Hartford financial services group have chosen the Whitechapel Mission and Tower Hamlets Toyhouse Libraries as their designated charities of the year

CHARITIES aiding the homeless and families in need in London’s East End are getting time and cash’ from one of Canary Wharf’s big financial institutions.

Staff at the Hartford financial services group have chosen the Whitechapel Mission and Tower Hamlets Toyhouse Libraries as their designated charities of the year.

The company is giving a £5,000 Christmas bonus to each organisation—and sending along volunteers to help out for a day.

Hartford’s UK branch managing director Michael Rudge said: “Charities in the current economic climate fear their corporate support will drop off as companies focus on the bottom line.

“But we’re committed to keeping our support beyond merely money—it’s a time’ commitment as well from our London staff.”

Each Hartford employee is given one day a year to spend volunteering for charity.

Some this year have chosen the Whitechapel Mission which provides clean clothing, shower facilities and daily breakfasts for the homeless and helps with finding housing and getting benefits.

The volunteers are getting up at the crack of dawn to make and serve breakfasts at 5.45am, and going on to sort through mountains of donated clothes to size and tag items for those in need passing through its doors each week.

The Hartford is also making a donation to the Toyhouse Libraries at Bromley-by-Bow towards a new toy library stay and play’ drop-in session on Thursday mornings for families. The company’s marketing department is also designing a booklet to promote the Toyhouse services.

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