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Breastfeed baby for six months, mums urged in battle of the bulge

PUBLISHED: 18:53 31 October 2008 | UPDATED: 13:44 05 October 2010

NEW mums are being urged to breastfeed their babies to reduce the risks of diabetes and childhood obesity. A children's charity has produced a DVD as part of a campaign to encourage women in London's East End—one of Britain's worst areas for recorded cases of child obesity—to breastfeed until their little ones reach six months old

Gemma Collins

NEW mums are being urged to breastfeed their babies to reduce the risks of diabetes and childhood obesity.

A children’s charity has produced a DVD as part of a campaign to encourage women in London’s East End—one of Britain’s worst areas for recorded cases of child obesity—to breastfeed until their little ones reach six months old.

The DVD, From Bump to Breastfeeding, is being distributed by midwives in Tower Hamlets to pregnant women in their 20th week as part of the battle of the bulge’ campaign.

It recalls the stories of nine mums and their experiences and concerns of learning how to breastfeed.

“Breastfeeding exclusively until the baby is six months is the healthiest way to start a child’s life,” said Claire Davis from Best Beginnings charity which is running the campaign.

“The DVD gives women an idea of what to expect and answers many questions about breastfeeding.”

A breastfed baby is five times less likely to be in hospital with gastroenteritis than a formula-fed baby, the charity points out.

Giving a child sugary formula can also increase risk of developing diabetes, asthma, eczema and childhood obesity.

Eight-out-of-10 babies born in Tower Hamlets are breastfed, statistics show.

Bu the proportion falls by six to eight weeks to less than six out of 10.

The DVD hopes to persuade new mums to carry on until six months—with the message is that breastfed babies turn out healthier than those who miss out.

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