Brick Lane launched as Curry Capital for Olympics
A boom in business, jobs and regeneration could be in store for the East End’s most famous street as it is launched as Curry Capital by Olympics chiefs.
London 2012 chairman Lord Seb Coe was welcomed by shop owners as he took a walking tour through Brick Lane last night to promote its culinary heritage.
Olympics bosses have pledged to support business on the famous ‘Curry Mile’ by promoting the street to the thousands of delegates and visitors who will be based in the East End next year.
Some 1,000 jobs for Tower Hamlets residents have also been promised, along with free tickets to the Games for schoolchildren.
Mayor of Tower Hamlets Lutfur Rahman said Brick Lane “embodies the Olympic spirit”.
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Last year Olympics officials announced the marathon would not run its original route through Tower Hamlets but follow a series of loops in the West End instead.
Many groups were left disappointed and argued that the eyes of the world would no longer be on the East End, as promised.
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A judicial review was launched in November but then dropped last month after Olympics bosses promised other concessions for the area.
Lord Coe argued the latest announcement would give the area a boost.
He said: “This is a chance to showcase everything that is fabulous about London,” adding the Games would bring “lasting benefits to the East End.”
Shiraj Hoque, who is one of Brick Lane’s most lucrative businessmen and runs a restaurant empire, said: “It’s not going to solve problems by simply putting the word Olympics in something but this is a big opportunity for Brick Lane.
“It’s an iconic street in London and this is a great chance to celebrate diversity.”
A spokesperson for Tower Hamlets council said it is hoping to secure cash for regeneration projects in the area on the back of the promotion.