AN EMPTY shop in a run-down market is being used to help traders in London’s East End get through the recession. Business experts from Canary Wharf are setting up one-on-one marketing advice sessions for traders in a declining Roman Road Market
AN EMPTY shop in a run-down market is being used to help traders in London's East End get through the recession.
Business experts from Canary Wharf are setting up one-on-one marketing and communications advice sessions for traders and organisations in the empty store in Bow's declining Roman Road Market.
The professionals from Ogilvy marketing agency has teamed up with Tower Hamlets council
to 'set up shop' with one-to-one advice sessions.
Project manager Ruth Jamieson said: "We aim to point people in the right direction, no matter what they are marketing, and supply tailor-made ideas and tactics they can use straight away."
These include mastering the web, brainstorming, presenting and pitching.
The project is aimed at reducing the number of empty retail properties along Roman Road. Traders in the past have blamed the council for 'draconian' parking and trading restrictions they claim have driven shoppers away.
The shop at 430 Roman Road is to be used as a temporary 'business clinic' on July 8, 9 and 10 for traders, community projects, charities, arts groups and other organisations.
It is being staffed by volunteers from Ogilvy's including advertising, public relations and marketing strategists and planners. But traders have to book their 90-minute sessions by next Friday, June 11, which can be done online at Ogilvy's website.
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