Canary Wharf’s Waitrose reopens after �15m investment

Canary Wharf’s Waitrose reopened this morning following a �15million investment and its rebranding as the first Waitrose Food, Fashion and Home.

The shop, which serves 4,000 people between noon and 2pm every weekday, now has a new 74-seat cafe on the first floor, an espresso bar on the ground floor and a newly designed second floor which includes menswear, womenswear, sports gear and electronics.

It is the group’s flagship Waitrose Food, Fashion and Home store.

The ground floor of the shop now includes an improved wine bar with a new wine storage area where customers can browse.

The number of checkouts has increased from 27 to 44, and there are more self check-outs than in any other Waitrose branch, as well as contactless payment on some tills.

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The first floor includes a cookshop selling kitchen products, a stationary section and haberdashery products.

On the second floor is the store’s new beauty department - a first for Waitrose Canary Wharf.

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The sports section includes a gait analysis machine, sponsored by Asics, which customers, aided by trained staff, can use to find out if they are wearing the best running shoe to suit their running style. The shop will also be selling four new exclusive Asics running shoes for autumn/winter 2011.

Speaking at the launch of the new shop last night, Waitrose managing director Mark Price said: “After nine years this branch was starting to look tired so we took the decision last year to invest �15m refurbishing the shop.

“Every week 80,000 people come in to this shop and 4,000 of them come in every lunchtime.

“We want to help customers get fantastic food when they need it at lunchtime.

“The thing you’ll most enjoy seeing is what we have done on the top two floors. We are committed to developing our non-food offer.”

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