Church hires PR firm to get more worshippers in the pews
A CHURCH in London’s deprived East End has hired a top public relations outfit to boost its image and pack more worshippers into the pews. The Elders of St Paul’s Anglican in Shadwell have appointed Gateway Media to run their promotions
By Mike Brooke
A CHURCH in London’s deprived East End has hired a top public relations outfit to boost its image and pack more worshippers into the pews.
The Elders of St Paul’s Anglican in Shadwell have appointed Gateway Media to run their promotions.
There was even a hard-fought competitive tender process before Gateway could seal the deal with the growing congregation of 300.
The agency, part of City Gateway social enterprise charity, beat the competition on a wing and a prayer through its local knowledge, being based in the East End itself not far from the church.
“We thought their work was creative and were impressed,” said St Paul’s curate Adam Atkinson.
You may also want to watch:
“They’re a similar organisation to us, working with the people of Tower Hamlets with their social enterprise and their links with City Gateway local charity.”
The agency ran a strong media presentation put together by their graphic design, video production and web development team.
- 1 Apsana Begum's ex-husband may be behind housing bids, trial hears
- 2 Nine Tower Hamlets secondary schools rated outstanding by Ofsted
- 3 Man arrested following triple stabbing in Isle of Dogs
- 4 Green light for £1m in levies to be used for East End fire rescue ladder
- 5 Appeal after man allegedly 'spits at' woman travelling through Whitechapel, West Ham and Barking
- 6 Bethnal Green rubbish 'attracts rats' as 'pingdemic' delays collections
- 7 Remembrance to Bethnal Green's ‘perfect storm’ fire tragedy 17 years on
- 8 'Laughing gas central': Call for action on antisocial behaviour
- 9 Trial of Poplar and Limehouse MP opens on 'housing fraud' charges
- 10 No arrests after triple stabbing in Isle of Dogs
Their own publicist Rachel Claydon explained: “Our community knowledge was important for St Paul’s. They’re keen to bring down barriers around people’s experience of church and make sure their promotional materials are relevant to all of Shadwell’s diverse community.”
Gateway already has top name clients on its hymn sheet, including Canary Wharf Group, Taylor Woodrow and Tower Hamlets council.