A performing arts charity is running a ‘cockney pride’ photography competition to find the coolest diva or dude baby in London’s East End.

Categories are: baby, toddler, pre-schooler, big kid and pre-teens.

The Tribute 2 A Legend charity is organising a Saturday ‘photo road show’ with a weekly mobile studio touring Bethnal Green, Mile End, Globe Town, Spitalfields, Stepney Green, Whitechapel, Wapping, Shadwell, Bromley-by-Bow, Poplar, Limehouse, Blackwall and Millwall.

Organiser Joe Leslie, who runs Mimi’s charity boutique in Roman Road Market, has set up a ‘cockney pride’ website for proud mums and dads to enter the contest, check on when and where the road-show is coming next or to vote on the cute kids, at www.cockneypride.weebly.com