Signpost to get East End families off the dole

JOBLESS parents are getting a ‘helping hand’ in the East End from insurance brokers in The City to help break their ‘cycle of poverty.’

Lloyd’s, the world’s oldest insurance market, has put up a signpost in its underwriting hall to promote its new three-year partnership deal with the Bromley-by-Bow Centre and the Prince’s Trust charities.

The 8ft post, set up among historical artefacts like the Lutine Bell and a collection of Nelson memorabilia, shows the number of people who have benefited from the charities.

People helped so far by the Bromley Centre, for example, include Bina Begum and Ali Qasim Osman (pictured at last week’s unveiling).

The Lloyd’s Charities Trust partnership is giving the two organisations �350,000 over the next three years for community projects.

The Bromley centre is using its windfall to help those on the ‘dole’ who have children, to break the ‘cycle of poverty’ by getting them sustainable jobs.

The centre’s chief executive Rob Trimble said: “This will break the pattern of unemployment and create a better quality of life for children and their families.”

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Lloyd’s Charities Trust is also funding a Mentoring Programme run by The Prince’s Trust at its centre in Shoreditch to give disadvantaged youngsters a chance of higher education, training or jobs.