Dogs take to catwalk at Bethnal Green with a ‘Sniffie’ to rival London Fashion Show

T-shirts for dogs... all the rage this season! Picture: Hannah Young

T-shirts for dogs... all the rage this season! Picture: Hannah Young - Credit: Sniffie

The London Fashion show opening today in The Strand to showcase Britain’s world-renowned design talent has taken a back seat as far as the doggie world is concerned.

Grey on white is the latest in the doggie fashion world. Picture: Hannah Young

Grey on white is the latest in the doggie fashion world. Picture: Hannah Young - Credit: Sniffie

Mutts decided to run their own fashion show in east London for their owners to highlight what the best-dressed canines are wearing this season.

Dogs took to the catwalk for the first-ever Sniffie fashion show of the new season, staged at Bethnal Green’s old town hall.

Boy meets girl at east London's 'Sniffie' dog fashion show. Picture: Hannah Young

Boy meets girl at east London's 'Sniffie' dog fashion show. Picture: Hannah Young - Credit: Sniffie

They pawed their way onto the stage in the Grade II-listed council chamber to the beat of Atomic Dog by George Clinton.

It got a little confusing sometimes as they kept stopping to sniff one-another while trotting on and off the stage.

Fashion line up... some owners take on their pets' look with matching outfits. Picture: Hannah Young

Fashion line up... some owners take on their pets' look with matching outfits. Picture: Hannah Young - Credit: Sniffie


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Their human owners, many dressed in matching fashionwear with their pets, tugged and pulled to keep them on track during the fashion parade.

A paw-printed parka coat was displayed as “an everyday essential”, with luxurious finishing touches like the faux fur hood and pleated jewelled cuffs.

What the best-dressed mutts are wearing this season. Picture: Hannah Young

What the best-dressed mutts are wearing this season. Picture: Hannah Young - Credit: Sniffie

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A wilder side to the collection was a baby pink leather biker, frosted with a scattering of crystals.

The sporty look for mutts were basketball vests, football tops, baseball tops, motocross jackets and bomber jackets.

London Fashion Week is a bit of a dog's dinner. Picture: Hannah Young

London Fashion Week is a bit of a dog's dinner. Picture: Hannah Young - Credit: Sniffie

The Sniffie show was encouraging owners to put their paws on doggie fashion with matching togs for themselves.

But matching up with their mutts for some proved to be a bit of a dog’s dinner.

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