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East Enders come up with their own 2012 Olympic logo

PUBLISHED: 14:56 24 December 2008 | UPDATED: 13:54 05 October 2010

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THIS is the new Olympics logo just created for Tower Hamlets, one of the five East London host’ boroughs for the 2012 Games. The local authority commissioned the design because of restrictions using the international symbol featuring five rings which is strictly controlled for commercial reasons

THIS is the new Olympics logo just created for Tower Hamlets, one of the five East London host’ boroughs for the 2012 Games.

The local authority commissioned the design because of restrictions using the international symbol featuring five rings which is strictly controlled for commercial reasons.

Town Hall bosses went ahead with their own version, as the other host’ boroughs have done, for the preparations now under way across East London.

The Tower Hamlets version received the stamp of approval’ from the London Organising Committee and the Olympic Authority, to be used from 2009 to identify its association with the 2012 Games being staged on its doorstep at Stratford in neighbouring Newham borough.

The Tower Hamlets version is also tied up in legalities as a registered trade mark’ like the international version to be used under license by outside bodies including commercial concerns.

The design project including advertising it to check there were no similar logos and to register it as a trade mark is costing £10,000, but is expected to earn its keep’ in sponsorships.


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