Tower Hamlets has been taking Twitter by storm today as businesses, TV personalities and proud East Enders flood the site to support its city status bid.

People have been uploading pictures of the borough’s famous parks and markets as they wax lyrical about everything they love about the East End.

The Twitter campaign was set up to highlight Tower Hamlets council’s bid to be named the UK’s next city as part of the Queen’s Diamond Jubilee celebrations next year.

Star of BBC2 singing series The Choir, Gareth Malone, Tweeted: “My first music jobs in London were teaching Tower Hamlets kids to sing.”

Community group, Wapping London said: “We are celebrating being part of Tower Hamlets today.”

Some groups used the event as an opportunity to draw attention to their cause.

Save King Edward Memorial Park, which is fighting Thames Water’s super sewer plans, Tweeted: “TH people know how to stand together.”

The Canary Wharf Group said, with its business, shopping and cultural districts, the borough has “all the ingredients” needed for a city.

According to the council, even the mayor of Philadelphia is backing the bid.

Twitter users have been using the hashtag #cityoftowerhamlets to keep the subject among the website’s top trends for London.