Dear reader

Have you heard the phrase “news desert”? It’s been coined in America to describe what is left behind when a newspaper closes down and the community it served is suddenly left without a source of credible and comprehensive news and information.

You can guess what happens next in those places when the vital scrutiny that a campaigning local newspaper provides is gone; when no-one is there to shine a light on that which is hidden from the public.

I’m determined that Tower Hamlets will never become a news desert - and I need your help to stop it happening.

That’s why I’m asking you to give your financial support to our work. You can contribute any amount you like, as a one-off or a recurring contribution.

Why am I asking this now?

More of you are reading the Advertiser than ever before, and increasingly that is on your mobile phones, tablets and laptops rather than in print.

We’re delighted to serve so many of you - but please understand that trusted journalism costs money to produce, and the money we make from digital page views is a fraction of that from paper sales.

Our advertising revenues have also been hit by the tech giants, many of whom pay little or no tax here.

Still, we are determined to continue to keep fighting for you and our area.

In recent years, the East London Advertiser has covered the downfall of former mayor Lutfur Rahman and highlighted the dangers of swimming in a disused dock which has seen a number of people drown during the summer months in the past few years.

And in recent weeks we’ve kept you up to date with how the coronavirus has affected the borough and the great work that East End businesses, volunteers, carers and NHS staff are doing to help us all.

So please help us with a contribution to supporting local journalism that makes a measurable difference to our community.

Every single gesture of support will help us make sure Tower Hamlets does not become a news desert.

Thank you

Lindsay Jones, Editor