Supermarket tells fishy tale to East End kids about where food comes from

So this is what a fish looks like in the wet! These two schoolgirls get the low-down on fresh fish and where they’re caught.

They were among 420 youngsters in London’s East End who have been given tours of the Tesco superstore in Bromley-by-Bow in the past 12 months to learn about the origins of fresh produce.

Many children growing up in the inner city urban environment think dairy produce, fruit and veg and even fish all originate from the supermarket.

So the company set the record straight with its Happy Eating schools project which had just reached its first anniversary.

It invited groups from four primary schools in the area, Old Ford, St Agnes, Marner and Wellington, to join its Farm to Fork educational trails at the superstore.

The trails, which were set up after research showed that fewer than one-in-10 kids hit their five-a-day fresh fruit and veg target, lead them to the in-store bakery to make bread and the cheese and fish counters to touch, smell and taste foods they might not have tried before.