Fashion guru Betty Jackson displays her eco credentials in Bethnal Green

AFTER Livia Firth made a splash at the Oscars with her ethical red carpet gown last week the east End jumped on the guilt-free bandwagon with an event at Bethnal Green’s Museum of Childhood.

Fashion designer and V&A trustee Betty Jackson was among the host of eco-pioneers who crammed into the Cambridge Heath Road museum’s exhibition hall last Thursday evening for a feast of ethical fashion.

Eco-journalists and green stylists were discussing the rise of “slow fashion”, which stands against the throw-away culture of buying often and cheap that has gained popularity in recent years, while the Guardian’s Ethical Living columnist Lucy Siegle, spoke about her forthcoming book, To Die For: Is Fashion Wearing out the World?.

London’s ultra-cool stylist Jocelyn Whipple ran a workshop on green styling and eco-campaigners Labour Behind the Label and Love Fashion Hate Sweat Shops offered top tips on how to be stylishly sustainable.