Beginning of new career in Genesis for cuddly Stepney Sailor

PUBLISHED: 06:00 25 October 2012 | UPDATED: 14:44 29 October 2012

Jennie Sharman's cuddly Stepney Sailor

Jennie Sharman's cuddly Stepney Sailor

© Matt Livey - promo

Meet ‘Stepney Sailor’—the latest lovable ‘cuddly’ coming out of London’s East End.

He’s been selected by three bloggers who were commissioned to choose their favourite artists and designers for a new art collection.

Stepney Sailor has retired from a life on the Ocean waves to take up residence till Christmas at the East End’s Genesis Cinema.

He is taking the stage as star of the Stepney Green Design Collection which has been curated by lifestyle and design bloggers Dezeen, the Londoneer and London Plinth.

The collection includes bits and bobs such as a specially-designed Stepney vase by ceramicist Phil Cuttance and chandeliers by east London’s Plumen design collective, as well as Jennie Sharman’s cuddly Sailor bear.

It opens at the newly-restored cinema in the Mile End Road tomorrow (Friday), running till the end of the year.

The exhibition is a launch pad for East Thames housing group’s ‘Vivo’ project in Stepney Green with 462 apartments just off Whitehorse Lane, which go on the property market this week from £240,000.

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