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Food for thought as producers get ready to hand out free samples at Bow Ideas Store

PUBLISHED: 13:00 09 March 2016 | UPDATED: 14:40 09 March 2016

One little girl learning about where food originates... not the supermarket!

One little girl learning about where food originates... not the supermarket!

Food Assembly

Food produced locally is being given away free at a library centre in London’s deprived East End later this month with the aim of reconnecting urban neighbourhoods to farmers.

Producers dish out the goods direct to shoppers at a previous 'pop up' food fareProducers dish out the goods direct to shoppers at a previous 'pop up' food fare

It’s being handed out by the Food Assembly, an online platform that brings local produce to communities, which is holding the promotion at the Bow Idea Store in the Roman Road Market at 6pm on March 24.

“Food producers are pressured through supermarkets to supply bigger quantities at lower prices,” Food Assembly’s Thomas Nutt claims.

“But this has a negative impact on the quality of food we put on our tables.

“Our aim is to reverse this by creating direct trade between farmers and communities, making sure the money reaches the right people.”

The Food Assembly is also filming the event from 6pm to 7.30pm with Good London, a ‘new city’ project searching for ideas about living, moving and working in London. Its 15,000 members across London promoting “saying ‘Yes’ to Local produce” includes 50 food producers supplying directly to neighbourhoods.

The market down ‘The Roman’ was chosen for the March 24 promotion because it is seen as a tight-knit East End community where they hope to bring the public on board to support London producers.


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