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Foodbank appeal: east London shoppers urged to donate for families in need at Christmas

PUBLISHED: 14:19 17 November 2020 | UPDATED: 14:19 17 November 2020

Eggsactly... Appeal for east London's supermarket shoppers to donate to foodbanks for those in need this Christmas. Picture: Madeleine Penfold

Eggsactly... Appeal for east London's supermarket shoppers to donate to foodbanks for those in need this Christmas. Picture: Madeleine Penfold

Madeleine Penfold

Shoppers are being urged to help people in need this Christmas by donating food in the country’s biggest collection by supermarket bosses in east London.

Collection point for supermarket Christmas appeal with Tesco donating another 20pc on top of what shoppers give. Picture: Madeleine PenfoldCollection point for supermarket Christmas appeal with Tesco donating another 20pc on top of what shoppers give. Picture: Madeleine Penfold

It is being launched by the Tesco chain at branches like the huge Bromley-by-Bow store for families who register to get food at less than a third the price.

The three-day appeal starts on November 19 with shoppers being asked to give long-life products for foodbanks and charities like the Trussell Trust and FareShare to help families who cannot afford to feed themselves. The supermarket tops up these donations by 20 per cent.

Items available include meat, fish, fruit and vegetables, as well as canned and boxed cupboard staples such as pasta and baked beans.

The food collection runs until Saturday, November 21, at the front of Tesco stores in Bromley-by-Bow, off the A12 Blackwall Tunnel approach road, and elsewehere.


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