George and Jameela pop-up to launch Brick Lane store

Presenters George Lamb and Jameela Jamil brought an extra touch of glamour to the East End on Sunday when they launched a pop-up shop.

The pair, along with celebrity chef Gizzy Erskine, got behind the stalls at the launch of the Destination E7 store in the Truman Brewery in Brick Lane.

The pop-up shop opening was the culmination of a week long tour to discover the most unique and eccentric crafts and delicacies in the country.

Everything from custom made purses, woollen garments, candles and chutneys was there for the buying.