Generous East Enders can give without fear thanks to a police drive to crack down on fake charity scams.

The annual Safer Giving Campaign, run by the Met police with support from Tower Hamlets Council, launches today to help people spot a criminal posing as a charity from a real one.

Police have penned six “top tips” for people thinking of donating to a charity or organisation.

Mayor Lutfur Rahman urged residents to make use of the good advice.

“Charitable acts of giving can change a person’s life,” he said.

“It is important to ensure that donations reach the charities that work tirelessly for important causes.

“I would urge residents to consider the helpful information provided by Safer Giving.”

Anyone worried they have been scammed by fundraisers can call Action Fraud on 0300 123 2040 or visit actionfraud.police.uk