Good sports David Beckham, Snoop Dogg and Noel Gallagher film adidas ad in East End

SPORTS giant adidas has chosen East London as the setting for its latest celebrity-packed television commercial. The iconic brand used various locations throughout Tower Hamlets including White Post Lane and Smeed Road in Bow for the star-studded advert.

SPORTS giant adidas has chosen East London as the setting for its latest celebrity-packed television commercial.

The iconic brand used various locations throughout Tower Hamlets including White Post Lane and Smeed Road in Bow for the star-studded advert.

A rugged-looking David Beckham can be seen snapping away on his camera, while rapper Snoop Dogg is shown performing to a warehouse packed with party-goers.

Elsewhere in the advert model Agyness Deyn enjoys a pillow fight on a rooftop, and Oasis rocker Noel Gallagher draws a crowd as he busks on the East End streets. Residential roads are transformed as skaters perform stunts, and even a laundrette finds fame as revellers spill out onto the pavements.

The brand has also launched a competition giving fans the chance to create a video showcasing their own street. The winning entry will have an adidas Originals gig hosted in their area. For more information, visit www.adidasmeetmystreet.com