A breast cancer awareness campaign won the backing of MP Jim Fitzpatrick as he donned a delightful rosette to promote ‘wear it pink day’.

The Poplar and Limehouse MP joined the campaign in a bid to help the Breast Cancer Campaign’s quest to build on the £23million it has raised on the days in the past 10 years.

He is now calling on people to join him in dressing in pink on October 25 this year.

“Most people have been affected by cancer in some way or another,” Mr Fitzpatrick said.

“Every year in the UK around 50,000 women and around 400 men are diagnosed with breast cancer. Sadly 12,000 women and 80 men die from this disease.

“This is why we need to support fundraising efforts to continue to fund research which will one day lead to a cure. So join me, wear something pink and donate £2, it’s really as simple as that.”