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Hit squad shows East Enders how to beat credit crunch

PUBLISHED: 21:15 20 November 2008 | UPDATED: 13:48 05 October 2010

A MONEY hit squad’ has been on a cost-busting operation in London’s East End to show householders how to reduce the monthly bills in the credit crunch. They turned up at Bethnal Green’s iconic 20-storey Keeling House—London’s first residential tower block opened 50 years ago—and claim to have racked up average savings of nearly £740 a household

Julia Gregory

A MONEY hit squad’ has been on a cost-busting operation in London’s East End to show householders how to reduce the monthly bills in the credit crunch.

They turned up at Bethnal Green’s iconic 20-storey Keeling House—London’s first residential tower block opened 50 years ago—and claim to have racked up average savings of nearly £740 a household.

The financial experts showed the flat-dwellers in Claredale Street the best way to change their gas and electricity supplies, move their cash to higher-interest accounts and shift credit card accounts to get the best deals.

“They went through our outgoings, direct debits, credit cards and utility bills and told us how to cut costs,” explained one grateful resident, art gallery worker Gemma Resnick.

“It’s not something that takes long to change where your savings or utilities are.

“But it’s a real incentive when you realise how much you can save.”

The experts visited the listed tower block—famous for its triangular three-wing design—to encourage people to wake up from their apathy’ and boost their financial health.

The budget’ campaign is online at:

www.axa.co.uk/mybudgetday

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