Just like a storyline out of a comic book, the Hulk’s superhuman strength stopped onlookers in their tracks as he opened Tower Bridge - well, kind of.

The vision was in fact just a 36 foot high hologram of the Marvel favourite which was projected beneath the iconic London landmark to launch the release of Disney Infinity’s latest videogame.

Iron Man, Captain America, Black Widow and Thor were also digitally assembled across the capital to provide a “special escort” for copies of the brand new game on their journey to Hamley’s in Regent Street.

Disney Infinity 2.0: Marvel Super Heroes, the sequel to Disney Infinity which sold three million copies worldwide, is released on Friday.

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