Hyperoptic jumps on broadband wagon in superfast battle with Virgin Media for Canary Wharf

Engineers laying Virgin Media fibreoptics at Canary Wharf

Engineers laying Virgin Media fibreoptics at Canary Wharf - Credit: Virgin Media

A recent newcomer to the super-fast broadband market is challenging Virgin Media’s campaign to capture the lucrative Docklands business district.

Hyperoptic, founded in 2011, has now opened a branch on the Isle of Dogs to promote gigabite broadband across east London.

It secured £50m funding in 2013 and now reaches directly into 75,000 London properties.

“East London and Docklands is a key area for us,” a spokesman told the Advertiser. “We don’t just put cables into the street. Fibre-to-the-Building puts it right into customers’ computer terminals.”

The company has been pioneering symmetrical gigabite services claimed to be 135 times faster than traditional ASDL, through its own fibre network.

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It has negotiated with property owners and developers for deals to put cabling directly into new buildings and already has exclusive access to East Village, the former 2012 Olympic athletes’ village.

Neil Young, chief executive of East Village’s Get Living London lettings, said: “Ensuring we are set up for technological advances like Hyperoptic is essential for us. We want to set a new connectivity standard for tech-savvy residents.”

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Now Hyperoptic is taking on Virgin Media, which is more than half-way through a programme to hook up 100,000 properties in east London, with broadband up to 152Mb available in the East End, six times faster than the national average.

But Hyperoptic isn’t letting Virgin taken the whole cake. Its network is now currently available across 12 cities and towns in the UK and aims to have half-a-million properties by 2018.

The company was named “best superfast broadband” provider and “best use of digital” at the 2014 Internet Service Providers’ Association awards.

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