Jessie J to headline Girl Effect Live festival in Brick Lane

Jessie J will headline the Girl Effect Live festival in Brick Lane

Jessie J will headline the Girl Effect Live festival in Brick Lane - Credit: PA Wire/Press Association Images

An all-day festival headlined by singer Jessie J is coming to Brick Lane to raise awareness about girls living in poverty.

The Girl Effect Live event on Sunday will celebrate girls’ potential two days before the world’s first ever Girl Summit is hosted by the government and children’s charity UNICEF.

Venues around Brick Lane will feature spoken word performances from Dizraeli and James Massiah, female stand-up comedians Mae Martin and Ava Vidal, a live graffiti wall and exclusive Girl Effect nail art by Wah Nails.

Truman Brewery’s Dray Walk gallery will also host a special Girls Reframed exhibition of exclusive pieces from artists such as Jimmy C, Hattie Stewart, Magnus Voll Mathiassen and Michela Picchi.

The festival will conclude with a headline performance by Jessie J at the Village Underground in Brick Lane, with support acts including Sasha Keable.

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Jessie J said: “Living in the UK, we’re fortunate that we have the opportunity to strive for and fulfil our full potential, but this isn’t the case for many girls living in poverty.

“I am involved in Girl Effect Live, because I want to take a stand with other girls in the UK to inspire, recognise and celebrate the amazing potential of girls everywhere.”

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The Girl Effect movement was started by the Nike Foundation in 2008, and believes adolescent girls living in poverty can play a crucial role in solving the world’s problems, calling for investment in education and health.

The Girl Summit on July 22 will see girls lend their voices to campaigns to end FGM and early, forced and child marriage within a generation.

For more information or to book your place visit

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