London Assembly calls for Olympics legacy all-venue tickets

The Olympic Park venues should be marketed as ‘a family day out’ after next summer’s Games, the London Assembly urges.

Extra attractions like shops and markets would help boost east London’s economy and create more jobs, says its report.

The Legacy company which takes over after the Games should join up with the Lee Valley Regional Park Authority to promote the four venues as a single destination, which the Assembly feels should be open to the public most of the time.

“It’s likely these venues will need ongoing public subsidy,” said the Assembly’s Culture & Sport chair Dee Doocey.

“That public investment brings a potential boost to jobs and employment in east London long into the future.

“Getting people through the doors is key to the long-term viability of the venues—that means promoting the Park as a single destination where families go swimming, have lunch, see an exhibition and do a bit of shopping.”

The Assembly’s ‘Park Life’ report suggests the Legacy company develop shops, markets and museums in its proposals for the Aquatics centre, Velopark, Handball arena and the hockey and tennis centre.