Gordon Ramsey and Harry Hill stopped shoppers in their tracks as they opened a Poplar bed shop - or at least their lookalikes did.

East London Advertiser: Gordon Ramsey lookalike Martin Jordan and Harry Hill lookalike Craig Wilcock appeared at the bed shop launch (photo: Arnaud Stephenson)Gordon Ramsey lookalike Martin Jordan and Harry Hill lookalike Craig Wilcock appeared at the bed shop launch (photo: Arnaud Stephenson) (Image: Archant)

The duo signed autographs and posed for photos for gobsmacked fans to mark the launch of Sleep Tight Beds in Aberfeldy Street.

Director Kirk Whitelock said: “It was such a funny day with hundreds of people in and out of the shop watching them, thinking that they were real.

“Harry Hill was in and out of the wardrobes and driving everyone mad.”

Further entertainment was provided by Britain’s Got Talent star DJ Talent and singer-songwriter Paul Manners and a collection was made for St Joseph’s Hospice.