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Mayor seeks wow' factor for London 2012 legacy

PUBLISHED: 15:39 21 August 2008 | UPDATED: 13:33 05 October 2010

MAYOR Boris Johnson has today called on business brains around the world to give him ideas to make the 2012 Olympic Park a success once London's Games are over in four years' time. He launched his London Calling' campaign as chairman of the Regeneration steering group when he touched down in Beijing last night as he prepared to receive the Olympic flag that will mark the handover to London as host city

Mike Brooke

MAYOR Boris Johnson has today called on business brains around the world to come up with ideas for the 2012 Olympic Park once London’s Games are over in four years’ time.

He launched his London Calling’ campaign as chairman of the Regeneration steering group when he touched down in Beijing last night as he prepared to receive the Olympic flag for the handover to London as host’ city.

“I am looking for ideas with the wow’ factor—a place of magic,” he said.

“A huge amount of our investment in the Olympics is for the legacy’ for East London afterwards.

“We are cleaning up the land, burying overhead power lines, improving roads and railways and installing new energy infrastructure.

“A site of this scale and quality within a few minutes of a great city centre must be almost unprecedented.”

The focus is on a long-term legacy.’ The Mayor was urging investors and organisations around the world to come forward and “surprise us with startling ideas” to preserve the 2012 Games memory while creating a new focus for London’s expansion eastward.

City Hall wants ideas for the huge Olympic Park being laid out on a two-mile swathe of land from Stratford to Hackney Wick, which is at the core of East London’s regeneration.

It is also the meeting point of four of the five adjoining host’ boroughs of Tower Hamlets, Newham, Hackney and Waltham Forest, with Greenwich on the other side of the Thames.

The Mayor of Newham, Sir Robin Wales, said: “It’s no exaggeration that the future of London lies in the five boroughs.

“The Olympic Park sits at the heart of an area of unrivalled opportunity for business, the largest urban development site in Europe.

“We’re looking for the world’s most creative minds to bring their ideas and investment to East London to add to the buzz that the 2012 Games is already generating.”

Entrepreneurs, innovators and investors are being urged to submit ideas for the London Development Agency’s legacy Master Plan.

Ideas can be submitted online:

LONDON CALLING

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