Move to get youngsters to think twice about getting drunk
A CAMPAIGN has been unveiled to get London’s young adults to think twice about getting drunk. The �100m programme follows a survey showing one-in-four youngsters in the last 12 months have been ashamed of their appearance when drunk
A CAMPAIGN has been unveiled to get London’s young adults to think twice about getting drunk.
The �100 million programme follows a survey by the alcohol awareness charity Drinkaware, showing one-in-four youngsters in London in the last 12 months have been ashamed of their appearance when drunk.
A fifth have not known how they got home after binge drinking and nearly a third have blacked out.
The figures include seven per cent who have been in a fight and 43 per cent have vomited after boozing.
You may also want to watch:
So the charity has drawn up a new strategy to change social acceptance’ of getting drunk with posters in pubs, bars, phoneboxes, supermarkets and off-licences.
The strategy includes drink mats, stickers and supermarket shelf strips with tips for smart’ drinking and a strapline on 13 million products including neck labels on bottles, cans and multi-packs.
- 1 East London's 10 prettiest streets to visit
- 2 Brigade issues fire safety warning after Limehouse studio blaze
- 3 Man who stabbed teen at Crossharbour station found guilty of murder
- 4 Khalid Ali couldn't hide delight after winning start against Dean Wilkinson
- 5 Police officer sacked after criminal conviction
- 6 Man in 30s dies after Isle of Dogs stabbing
- 7 Jailed: Tower Hamlets man who tried to rape another man
- 8 Concern growing for man last seen at Bow Road station
- 9 Three places to go pumpkin picking near east London
- 10 Sentencing of arms dealers set for one year after Isle of Dogs raid
“Changing the drinking culture won’t happen overnight,” admits Drinkaware’s chief executive Chris Sorek.
“But young adults can change their drinking patterns with advice and simple tips like eating before drinking.
“The financial and social impact of alcohol misuse affects everyone.
“Parents, teachers, health professionals, charities, the drinks industry, Government and local authorities all have a part to play in reducing the harm caused by alcohol misuse.”
The Drinkaware campaign funded by the drinks industry is targeting alcohol misuse which costs the NHS �2.7 billion, with a wider social cost to society of crime and disorder, social and family breakdown and work absence estimated at �25bn.