A new street in Poplar has been named in memory of a tireless housing and peace campaigner.

The wife, Meg and father, Alf, of Geoff Cade, who died in 2005 and who worked for many years in housing in Tower Hamlets, unveiled the street sign on Friday.

Mr Cade was involved with Poplar Housing and Regeneration Community Association since its inception in 1998 and also campaigned to save houses in Aberavon Road from demolition in the 1980s.

He also secured funding to renovate the homes which now form part of a heritage area.

His wife Meg spoke fondly of the time they spent as a family preparing for marches and dropping off leaflets for campaigns in the borough.

Mike Tyrell, chief executive of Tower Hamlets Community Housing, who first recruited Geoff, who was born in 1942, in the 1980s, paid tribute to his former colleague.

He said: “Like all good people he was never one to boast of his achievements and would have been equally embarrassed as proud of today’s event.”

Geoff Cade Way will be home to 62 rented Poplar HARCA homes which will be ready next year.