Now Tiger Lil’s roar over market fees may fall silent

A FLORIST being forced out of business by rocketing council fees for her pavement ad board in London’s East End has put her shop up for sale. Leona Rogers (pictured) has finally given up in her struggle to keep her Tiger Lil shop going in Roman Road market

By Else Kvist

A FLORIST being forced out of business by rocketing council fees for her pavement ad board in London’s East End has put her shop up for sale.

Battle-weary Leona Rogers (pictured) has finally given up in her struggle to keep her Tiger Lil shop going in Roman Road market.

Rocketing fees and tough parking restrictions by Tower Hamlets council has hit her plants-and-flowers business and the other traders along The Roman’ which they say is driving customers away.

Leona’s permit for her pavement advertising board and flower stand outside her shop, for example, has been put up seven-fold in one go by the Town Hall.


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The yearly �80 charge is now almost �650, making it prohibitive. Without the ad-board or flower stand, she says, hardly any customers now come into the shop.

Her struggle first reported in the East London Advertiser a month ago has resulted in TV media inquiries, but too late to help the struggling business.

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