Olympics hero Danny Boyle lights up giant Christmas bow in Bow Road

Olympic ceremony mastermind Danny Boyle switched on the Christmas lights last night (Thurs) in the East End of London at Britain’s first urban community land trust development.

The famous film director got two little sisters to throw the switch for him to floodlight a 15ft red Christmas bow on the front of the old St Clement’s Hospital—appropriately at the beginning of the Bow Road, just yards from his home.

Jessica Hardman, 8, and her little sister Keira, 6, had the thrill of their lives when they met the ‘super star’ who engineered the Opening and Closing extravaganzas at the summer Olympics.

The giant bow on the front of the building was symbolic of St Clement’s at Mile End, in the Olympic ‘host’ borough of Tower Hamlets, being given as a gift to the people to help solve London’s chronic housing shortage.

Homes are to be built at a-quarter of London property market prices—with the land retained by the new East London Community Land Trust for future generations.

Proposals were unveiled by the architects at a public meeting nearby just before Danny lit up the skyline.

They go before Tower Hamlets council for approval in the spring and the project gets under way in 2014.

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The trust was granted the six-acre complex—once a Victorian workhouse—by London Mayor Boris Johnson in October, following a 10-year campaign by London Citizens.