Search

Probably the best hoarding in Brick Lane—but it’s at rival Truman’s!

PUBLISHED: 17:59 08 April 2015

Best hoarding? Prbably

Best hoarding? Prbably

Carlsberg

It was billed as ‘probably’ the best hoarding in the world—but this company only does lager.

Even so, there were crowds lining up this-afternoon to look at the plain green hoarding, appropriately next to the old Truman’s Brewery in London’s East End.

Probably, it was the feature ‘on tap’ that drew the crowds in Spitalfields.

Slap in the middle of the 50ft-long billboard at the side of the former brewery off Brick Lane was a tap pouring out free half-pint measures of Carlsberg.

“There was a real buzz around the billboard, from spectators to those enjoying a beer in the sunshine,” brand manager Dharmesh Rana claimed. “The interactive billboard is a world-first and brings to life our ‘what if’ promotion campaign, with people taking part in this iconic advertising slogan.”

It was probably the most blatant advertising publicity stunt the brewing industry could pull—but the crowds in Brick Lane weren’t complaining.


If you value what this story gives you, please consider supporting the East London Advertiser. Click the link in the orange box above for details.

Become a supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Latest from the East London Advertiser