THE start of ‘Fair Trade Fortnight’ has been launched in London today to persuade investors to put their cash into ‘ethical and responsible’ businesses which are reducing their carbon footprint.

Investors are being urged to go for ‘ethical’ companies which use voluntary emission reduction credits through the Government’s Equity Index fund to offset costs of ‘going green’. Emission credits issued by an authority or a board are earned by setting up projects that reduce, remove or store greenhouse emissions.

‘Fair Trade’ organisers believe investors are starting to integrate ‘socially responsibility’ into their portfolios because of its stability and growth.

The Equity Index fund claims to reduce CO2 footprints by up to 20 per cent by investing in companies with carbon-efficient operations.