Rich Mix showcase turns Patois and cultural images into ‘Jamaica’ business brand
- Credit: Full Spectrum Productions
A showcase evening on how music can be used to promote and market Jamaican businesses worldwide is planned in London’s East End.
Freddie Notes performs at the event being staged at Bethnal Green’s Rich Mix centre on April 17 when he performs a ‘Jamaican musical journey’ spanning 70 years.
The event is being staged by the non-profit Full Spectrum Productions company, which was set up 10 years ago to design educational projects, theatre and film productions.
The company has been working with volunteers aged 18 to 25 to create their own “Jamaican” brand using Patois, music and cultural images in marketing and advertising.
The volunteers are being given a platform on April 17 to show what they have learnt at the business language and marketing workshops, which begin at Rich Mix on Monday and run till April 16.
Training is being given by business leaders to produce short promo videos, posters and leaflet designs to explore how Jamaican patois and music can be used to promote and market business.
The showcase event includes big-screen promotion videos and performances using Patois dialect and imagery created by the ‘Jamaica Hidden Histories’ project.