Store raises �100,000 for Dreams Come True’ kids’ charity

STORE workers have raised �100,000 for the Dreams Come True children’s charity in just 12 months. Staff at Cash Converters organised the cash drive for children with life-threatening and long-term illnesses to see their dreams come true

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STORE workers in London's East End have helped raise �100,000 for the Dreams Come True children's charity in just 12 months.

Staff at the Cash Converters branch in Bethnal Green helped the company's outlets up and down the country with the cash drive for children with life-threatening and long-term illnesses to see their dreams come true.

But the company is not stopping at �100,000. It now plans an online auction through its website from Thursday (Oct 1) till October 11, with every penny going to the charity.

Peter Newman, the charity's chief executive, said: "It's amazing the company has reached �100,000, considering many charities are seeing donation levels fall in the economic downturn. This online auction is a kind gesture and we're hoping people will support it and pick up a bargain."

Celebrity items will also be up for grabs including donations from Joe Calzaghe, Vernon Kaye and Dame Kelly Holmes.